Just like meals served on real plates in economy and in-cabin smoking, things that used to be a common sight on planes are for a different generation nothing other than a relic of the past.
For many generations, rifling through the magazine found in the pocket of the seat in front was a core part of the flying experience — United Airlines (UAL) ‘ Hemispheres magazine has been getting published since 1992 and racked up numerous awards for its travel writing on the destinations to which the airline flies.
But with so much of reading now being done digitally, United just confirmed that it would be putting out its last print version of Hemispheres in September and moving the magazine online.
Hemispheres to cease print operations for digital-only version
“A digital experience allows us to make Hemispheres even better — we can reach a wider audience, offer more personalized content and tell richer stories,” a United spokesperson confirmed to Modern Retail, which was the first to break the news.