FORT WORTH, Texas — American Airlines, in collaboration with Stand Up To Cancer® (SU2C), is launching its annual campaign to raise funds for innovative and life-saving cancer research and is inviting customers to contribute. The campaign kicked off with a powerful new public service announcement featuring actress, film producer and SU2C celebrity ambassador Rosario Dawson.
From now through Sept. 30, customers will receive 25 AAdvantage® bonus miles for every dollar they donate of $25 or more to Stand Up To Cancer.
Additionally, anyone who uses their AAdvantage® Mastercard® credit card to contribute between $25 and $10,000 will receive 50 AAdvantage® bonus miles per dollar through Sept. 30, or until $3 million has been donated, whichever comes first. To donate, customers can visit SU2C.org/AA.
Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life’s journey while supporting Stand Up’s vital mission of advancing life-saving research,” said Ron DeFeo, American’s Chief Communications and Marketing Officer.
Since joining forces in 2016, American has raised more than $20 million through fundraising efforts to benefit SU2C. In 2019, American debuted a campaign that allowed those who donated the chance to honor a loved one by including their name on an Airbus A321 aircraft wrapped in a special SU2C livery.
This year, to further highlight the campaign and give customers an opportunity to support the campaign’s important cause, American will launch a limited-edition specialty amenity kit design created in collaboration with sustainable fashion brand Raven + Lily.
The new Flagship® First Class and Flagship® Business Class kits feature the SU2C yellow, orange and red colors, along with Raven + Lily’s recognizable zig-zag trim, while the Premium Economy kit features the SU2C yellow. The limited-edition kits will feature new skincare brands and offerings. Customers can scan a QR code within the kits to easily donate to the campaign. The SU2C specialty kits will take flight later this year. This kit marks American’s second limited-edition amenity kit since the airline launched a new amenity kit program earlier this year.
Cancer is a terrible thing to face alone. That’s why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey,” said Rusty Robertson, Co-Founder of SU2C. “We thank Rosario Dawson for lending her voice to this campaign, as well as American Airlines and its customers, whose generous donations are putting essential funding into the hands of the top minds in science working tirelessly to accelerate the research and save lives now.”
SU2C brings together the best and the brightest in the cancer community to help new therapies move from the laboratory to the patient quickly. By galvanizing the entertainment community, SU2C creates awareness and educates the public on cancer prevention, diagnosis and treatment and raises funds to support these efforts.
FORT WORTH, Texas — American Airlines, in collaboration with Stand Up To Cancer® (SU2C), has once again launched its annual campaign aimed at raising critical funds for innovative and life-saving cancer research. This year’s campaign, which commenced with an emotionally resonant public service announcement featuring actress, film producer, and SU2C celebrity ambassador Rosario Dawson, is a testament to the power of partnership and community in the fight against one of the world’s most challenging diseases.
From now through September 30th, customers of American Airlines are being invited to join the cause by making donations that will not only support cutting-edge cancer research but also reward them with AAdvantage® bonus miles. Specifically, for every dollar donated—starting at a minimum of $25—customers will receive 25 AAdvantage® bonus miles. The incentive is even more attractive for those using an AAdvantage® Mastercard® credit card: donations ranging from $25 to $10,000 will yield 50 AAdvantage® bonus miles per dollar, with this offer available until September 30th or until the total contributions reach $3 million, whichever comes first.
American Airlines’ partnership with Stand Up To Cancer dates back to 2016, and over the past eight years, it has become a cornerstone of the airline’s corporate social responsibility efforts. “Cancer affects countless lives, including many of our own team members and their loved ones,” remarked Ron DeFeo, American’s Chief Communications and Marketing Officer. “Our partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life’s journey while supporting Stand Up’s vital mission of advancing life-saving research.”
The results of this collaboration have been nothing short of impressive. Since joining forces, American Airlines has raised over $20 million through various fundraising initiatives to benefit SU2C. One of the most memorable campaigns came in 2019 when the airline offered donors a unique opportunity to honor loved ones affected by cancer by including their names on an Airbus A321 aircraft wrapped in a special SU2C livery. This initiative not only raised significant funds but also provided a poignant and visible tribute to those impacted by the disease.
This year, American Airlines is taking its fundraising efforts to new heights by introducing a limited-edition specialty amenity kit, developed in collaboration with sustainable fashion brand Raven + Lily. These kits, available in Flagship® First Class, Flagship® Business Class, and Premium Economy, are designed to raise awareness and offer passengers a tangible way to contribute to the cause.
The new kits feature the distinctive yellow, orange, and red colors of SU2C, along with Raven + Lily’s recognizable zig-zag trim, creating a visually striking and meaningful design. Beyond their aesthetic appeal, these kits also include new skincare brands and offerings, providing an elevated in-flight experience. A QR code within the kits allows passengers to make donations easily, seamlessly integrating the act of giving into their travel experience. These limited-edition kits will be available on flights later this year, marking the second such collaboration since American Airlines launched a new amenity kit program earlier this year.
The collaboration between American Airlines and Stand Up To Cancer underscores the importance of community in the battle against cancer. As Rusty Robertson, Co-Founder of SU2C, aptly noted, “Cancer is a terrible thing to face alone. That’s why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey. We thank Rosario Dawson for lending her voice to this campaign, as well as American Airlines and its customers, whose generous donations are putting essential funding into the hands of the top minds in science working tirelessly to accelerate the research and save lives now.”
The campaign is not just about raising money; it’s about creating a movement. SU2C brings together the best and brightest minds in the cancer research community, fostering collaboration that helps new therapies move swiftly from the laboratory to the patient. By galvanizing the entertainment industry and harnessing the power of public awareness, SU2C has become a pivotal force in the fight against cancer. The organization focuses on accelerating the pace of research, ensuring that promising new treatments reach patients faster, ultimately saving more lives.
As the campaign progresses, American Airlines and SU2C remain committed to their shared goal of advancing cancer research. The funds raised through this initiative will support a wide range of projects, from early-stage research to clinical trials that could lead to groundbreaking new treatments. This is particularly important as cancer remains one of the leading causes of death worldwide, and despite significant advances in treatment, there is still much work to be done.
The partnership between American Airlines and SU2C is a powerful example of how businesses can leverage their platforms to make a positive impact on society. By offering customers a way to contribute to a cause that touches so many lives, American Airlines is not only supporting critical research but also fostering a sense of unity and purpose among its passengers.
As September 30th approaches, the airline is encouraging all its customers to take part in this important campaign. Whether through a donation, sharing the campaign with others, or simply reflecting on the impact of cancer on their own lives, everyone has a role to play in this fight. Together, with the support of organizations like American Airlines and SU2C, we can move closer to a future where cancer is no longer a deadly disease but a manageable condition that can be effectively treated and ultimately cured.
American Airlines’ ongoing commitment to Stand Up To Cancer is more than just a corporate initiative; it’s a call to action. By participating in this campaign, customers have the opportunity to contribute to life-saving research that has the potential to transform lives. As the campaign continues, the partnership between American Airlines and SU2C serves as a powerful reminder of the impact that can be achieved when businesses, celebrities, and the public come together for a common cause.
For those interested in making a donation and earning AAdvantage® bonus miles, contributions can be made through the Stand Up To Cancer website at SU2C.org/AA. Every dollar raised brings us one step closer to a world where cancer no longer casts a shadow over the lives of millions.