Air Canada, the country’s largest airline, has been guided by several influential leaders who have steered its growth and transformation over the decades. As of April 2025, Michael Rousseau serves as the President and Chief Executive Officer (CEO) of Air Canada. His tenure, marked by strategic initiatives and industry leadership, reflects a deep commitment to enhancing Canada’s position in global aviation.
Early Career and Ascension at Air Canada
Michael Rousseau’s association with Air Canada began in 2007 when he joined as the Chief Financial Officer (CFO). His role was pivotal during a challenging period marked by the global financial crisis, where his expertise in financial management was crucial for the airline’s stability. In 2009, he expanded his responsibilities to include Deputy Chief Executive Officer, overseeing significant corporate initiatives such as Air Canada Rouge, the airline’s leisure travel subsidiary.
By February 2021, Rousseau’s extensive experience and strategic vision culminated in his appointment as President and CEO. His leadership coincided with a critical phase for the aviation industry, necessitating innovative approaches to navigate the challenges posed by the COVID-19 pandemic.
Leadership and Strategic Initiatives
Under Rousseau’s leadership, Air Canada has focused on several key areas:
Operational Excellence: Enhancing operational efficiency to improve customer experience and financial performance.
Sustainability Efforts: Implementing initiatives aimed at reducing the airline’s carbon footprint, aligning with global sustainability goals.
Digital Transformation: Investing in technology to streamline operations and offer passengers modern, user-friendly services.
Global Partnerships: Strengthening alliances with international carriers to expand Air Canada’s global reach and connectivity.
Industry Recognition and Contributions
Rousseau’s influence extends beyond Air Canada. In 2024, he was elected Chairperson of the Star Alliance Chief Executive Board, guiding the strategic direction of this global airline network. His role involves representing the collective interests of member airlines and fostering collaboration to enhance passenger experiences worldwide.
Challenges and Resilience
The aviation industry has faced unprecedented challenges, particularly during the COVID-19 pandemic. Rousseau’s leadership was instrumental in navigating these turbulent times, focusing on safety, regulatory compliance, and adapting to changing travel demands. His strategic decisions aimed at balancing immediate operational needs with long-term growth objectives have been crucial in steering Air Canada through these challenges.
Vision for the Future
Looking ahead, Rousseau envisions Air Canada continuing its legacy of innovation and excellence. The airline aims to expand its network, enhance customer service, and lead in sustainable aviation practices. Rousseau’s commitment to these goals reflects a dedication to not only restoring the airline to its pre-pandemic stature but also positioning it for future success in a rapidly evolving industry.
Conclusion
Michael Rousseau’s journey with Air Canada exemplifies a blend of financial acumen, strategic foresight, and a deep understanding of the aviation sector. His leadership continues to influence the airline’s trajectory, ensuring it remains a key player in global aviation while adapting to the dynamic challenges and opportunities of the modern travel landscape.